Evolve Blog

Fish Tacos for lunch today…people say it’s turkey that puts you into a coma, but fish seems to work just as well…

So let’s wake up with some SEO, social media, and web business links!

First up, courtesy of the business section of Mashable – “HOW TO: Get the Most Out of Your Business Facebook Page”. Never let it be said that these guys can’t be brutally honest when it comes to how your business should be utilizing social media:

Let’s review your Page. Go ahead, pull it up. Your Facebook Page should contain all or most of these:

* Links to your blog posts
* Links to related articles (whether they’re yours or not)
* Videos
* Photos
* Discussions

This type of content is key in getting people to “Like” your page, and contributes to its overall success. And how do we define success? By getting people to interact and leave comments on your Facebook Page, as well as travel from the page to your company’s website and, of course, buying your product.

Search Engine Journal is another website that keeps delivering superb content on a daily basis. This article has been floating around the office for the past week – Writing Good Copy: Let Keywords Be Your Guide The dirty secret with SEO is that it takes time, and the best techniques are often the simplest, such as making certain your copy is clean, well-written, and keyword laden.

This is hardly a new concept, as many SEO pros will tell you that starting a campaign with Keyword Research is a “Best Practice”. But many times some of the hidden gems of keyword research go unnoticed. A carefully chosen select set of keywords is the fuel for a well structured, effective SEO campaign.

A social media link from the Social Media department at Mashable – 20 Cool Twitter Accounts for Daily Fun and Inspiration [PICS]. Why do we include this? Because it is far too easy to forget to have fun with social media. Users will know when you are not having fun, when you are spamming or just being a business mouthpiece. No one wants to interact with that person, or even listen to what they have to say. If your Twitter account is something you look forward to checking every day, that will inspire you to be more personal and easy going with your social media. Lighten up.

And finally, since many of us here at Evolve Systems are fans of the 80′s, here is a YouTube video that we’re sure will bring back some memories! ‘Chap-Hop History’ by Mr.B The Gentleman Rhymer

See you Monday!

BTW – We have a new Twitter account set up dedicated to SEO and Social Media: http://twitter.com/Evolve_SEO

Facebook seems to always be updating and integrating new applications to their site, whether it’s games or updating your status via Twitter. Now, like the ever-so-popular foursquare comes Facebook Places. Both applications are very similar in the fact that they are typically used by cellular devices to check into “places” you’re visiting. Since it’s recent release, Facebook Places already has an iPhone application and even gives you the feature to tag people in your update.

Here’s how it works:
• Check in and your update will appear on the Place page, your friends’ News Feed and your Wall.
• Tag the friends you’re with so they can be part of your update.
• Appear in “Here Now” to friends and others nearby who are also checked in.

Note: If a friend tags you in their places update, you’ve already been checked in without having to update it yourself. However, if you don’t have places, the tag will appear as a mention in a status update.

There are other great benefits to this application including instant check-in so others can see where you are. While using Facebook Places, you can browse status updates of your friends who may be checked into a business near you. Also, once you check in tap “Here Now” to see if anyone is checked in at your current location. The best part about this application is that you can meet friends, coworkers, or family easily through your mobile device.

So the question now is: Will Facebook Places replace foursquare? For now it’s hard to say, but with the success of other Facebook applications—it has a promising future.