It’s no secret that social media is the future of online marketing. All businesses should have a social media presence, whether it is a full scale operation or merely landing pages meant to direct visitors to your website. Having company accounts on Facebook, Twitter, Digg, FourSquare, and other social media channels will help drive traffic organically to your website, as those accounts also contribute to your site’s SEO and link building efforts.
One thing that power users of social media know is that you need to establish yourself as the expert in your field, but more importantly, you need to prove that you are in fact you, a real person, and not just a corporate mouth piece. Social media is not your traditional marketing. It is marketing, PR, employee lunches, and late night confessional or talk show all rolled into one. That is why for Evolve Systems we try to maintain a mix of company news, promotions for company events, announcements of things friends and family are doing, as well as a certain amount of silliness (hot sauce, anyone?).
If you are a company just starting out in social media, the best thing you can do is swallow your fear and pride, and then deputize one person to be the face of social media for your company. This person should be empowered to say whatever comes to their mind (within reason) and work at building up relationships instead of conversions (the conversions will come, have patience!). This means they should be allowed to talk about things that don’t directly impact your company (hot sauce, again). They should also be allowed to use services such as Twitpic, Yfrog, Plixi, and the incredible secure WhoSay to take pictures of corporate events and random interactions around the office and post them online for your followers to see.
Evolve Systems would also recommend this article hub from CopyBlogger, The Ultimate Guide to Twitter Marketing. Step by step, these articles will help you build up your Twitter (and other social media profiles) and use them both professionally and as expected on Twitter.
Additionally, Evolve Systems is hosting a Social Media Boot Camp tomorrow, May 10, at 10 am. Social Media requires strategy. This training class will equip you with the right tools and help you define the best tactical approach to make the most out of your business’ social media efforts. Whether you are a rookie or a champ, it’s time to get in gear and discover the “why” and “how” of social media. Space is limited, so please register as soon as you are able.
Your company needs social media, especially as 2011 is looking to be the biggest year for social media yet. Evolve Systems can help you get started. Call Evolve Systems today to schedule an interview to discuss social media marketing packages.