Category Archives: Marketing

Is all your rain making keeping your sales funnel full?

A full sales funnel does not happen by accident.  Creating momentum and engaging prospects each step of the way is key to your company’s success. Sounds easy – but just how does it happen?  Inbound marketing automation – is the … Continue reading

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Posted in Content Marketing, Online Marketing, Strategy | Tagged , | Comments Off

Driving new business with ‘Deals’ – Here’s an Option

Small businesses across the country are increasingly looking to daily deal coupon companies like Groupon, Living Social and Bloomspot to help them reach a wider customer base online. However, getting new customers in the door on a deeply discounted item … Continue reading

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Posted in Content Marketing, E-commerce, Marketing, Online Marketing | Tagged , , , | Comments Off

Get Website Traffic by Optimizing your PDFs – Who Knew????

PDFs are the standard file type used to ensure all users can read your text and see your images as you intended, regardless of the software used to create the documents. Therefore, the portable documents are a natural choice for … Continue reading

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Posted in Analytics, Content Marketing, Marketing, SEO | Comments Off

Bounce Rates – What do they truly mean? – Web Statistics Series — Part 1

Let’s start with a few questions. So how many resources (time, talent and budget dollars) are going toward your business website and online presence? Can you quantify them? Please don’t say, ‘oh that’s easy, we haven’t updated it in a … Continue reading

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Posted in Analytics, Marketing, Online Marketing, Strategy, Website Design | Tagged | 1 Comment

Here’s how to have Google come to you!

Today we are going to talk about using Google Alerts, a simple, free, and efficient way to use the internet to find out what is being said about your company, or product, or any other topic you choose to track. … Continue reading

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Posted in Marketing, Online Marketing | Tagged , , | Comments Off