CIO Corner: Prevent Maintenance to your System

Designing web sites and desktop applications for a living entices people to ask me for help with their systems.  This is just as much a relationship business as it is a technical business, so I found by offering help I am able to build relationships.  The most sought after advice or service is recovering from a crashed computer. The number one tip I can give you here is to prevent the crash before it happens. The key to doing that is keeping your computer hard drive clean. Here’s how:

Step 1 – Clean the hard drive of deleted and unneeded files by using the Windows Disk Cleanup Tool.  On most systems, you can find this tool under Start | All Programs | Accessories | System Tools.   Running this tool does take time, so set an hour aside once a month.  Just cleaning the files off your hard drive will keep your hard drive clean and uncluttered.

Step 2 – Defragment your hard drive.  When a file is saved to your hard drive, it is like writing a sentence on a lined piece of paper.  It starts at the top left and starts writing the file.  Now imagine a full page of sentences.  If you don’t need a sentence or need to write more on this page, you will need to erase a line or two.  This holds true for the hard drive.  When you delete files from your hard drive it has space here and there.  When files are written, the hard drive needs to utilize its space wisely so it will go to the top left and start to write the file until the first hole is full.  If the file didn’t fit into one hole or space, it goes to the next open space to continue to write the file until the file is written and saved to the hard drive.  The file is now called a fragmented file.  The hard drive is very good at tracking these fragments, however it does take time to collect the fragments and reconnect them in order for you to open.

Over time, your hard drive becomes fragmented to a point where it is taking a long time to collect all of the file fragments to reassemble the file.  This is called a fragmented hard drive.  One sound solution is to use another tool called Disk Defragmenter.

Running this tool once a month after the Disk Cleanup tool, will save time, space and wear and tear on the mechanical parts moving back and forth over the storage media.

Step 3 – Use the Evolve Vault to keep backups of your files off-site and in a safe and secure location only you have access too.  The Evolve Vault runs quietly in the background. When there is an Internet connection, it will keep your vault in sync with the directory you have chosen to back up.  The Evolve Vault can run on Windows or Mac and has an unlimited amount of storage.

Today the Evolve Vault Backup Solution costs $49.50 a year.  That is only .13 cents a day, for unlimited storage.  It is also half the cost and none of the hassles of maintaining your own hardware for backups.

What will you lose if your system goes down?

I am so confident you’re going to love using the Evolve Vault! During year of 2012, we are offering it to our subscribers for $20.12 for a year!  That’s .06 Cents a day for peace of mind.

Just go to http://evolvevault.com/packages-pricing/ and click the Backup Buy Now Button.

Enter code CIO2012 for your special discount.

*This article was written by our CIO Carl Boudreau as part of our monthly CIO Corner series.*

Share and Enjoy

  • Facebook
  • Twitter
  • Delicious
  • Digg
  • StumbleUpon
  • Add to favorites
  • Email
  • RSS
Posted in CIO Corner, evolve vault, Maintenance | Leave a comment

Business Resolutions and the New Year

We are entering the fourth full week of the new year today, and for the average American that means this is the week you will forget about or give up on your New Year’s Resolution. While New Year’s Resolutions are often personal (but unlikely) challenges stated at the end of one year or beginning of the next, business goals can (and should) be made frequently.

If you run or manage a small or large business, we hope you have created goals for 2012. If you haven’t yet, here are a few things to consider.

-Set one goal at a time, and give it a deadline. Stating you would like to double your business in 2012 is a nice goal, but probably not the most realistic. Instead, choose to open 40 new accounts by April 1st. Choose to sell $10,000 in products in February.

-When you have chosen what you will do, decide how you will do it. If you are blindly aiming at a target, you probably won’t hit it. With a plan, you have a much better shot. How can you open 40 new accounts by April 1st? Figure out the best way to go about it, and then do it.

-Share your goal with others. Share it with your staff, your family, and other people who will hold you accountable. If others know about your goal, you will be more motivated to accomplish it. If you have employees, specific goals will give them something to aim for as well.

-Evaluate what you have done, and decide what you will do next. Did you sell $10,000 in products in February? If you did, set a higher goal for March and make it happen. If you didn’t, what could you do better next month to make it happen?

Goals are an important part of growing a business. Come up with one goal at a time, write it down, make it known, and do it.

Good luck!

Are your business goals web and/or social media oriented? If so, we can help! www.evolve-systems.com

Share and Enjoy

  • Facebook
  • Twitter
  • Delicious
  • Digg
  • StumbleUpon
  • Add to favorites
  • Email
  • RSS
Posted in Analytics, Marketing, Online Marketing, Social Networking, Strategy | Leave a comment

Are your B2B clients paying too much in credit cards processing fees?

Level 3 processing, a unique class of credit card processing, is a classification that only applies to specially issued Purchase Cards (p-cards) that are able to accept an enhanced set of data about the goods and services that are being purchased. Banks started issuing p-cards to federal, state, and local government agencies (GSA SmartPay) and larger corporations to help them streamline the collection of payment from their customers. The U.S. Federal government spent $26 billion in 2006 using the GSA SmartPay purchase card and has over 3,000,000 cardholders. Businesses spent over $700 billion in 2006 and the growth rate (27% CAGR) is nearly twice that of regular credit cards.

Government agencies and businesses prefer to use P-cards for a number of reasons including cost savings from e-procurement, enhanced reporting on purchases, greater employee purchasing control, and lower negotiated rates with businesses (e.g. airlines). The Federal government saved over $1 billion in 2006 by using p-cards. Similar cost savings were realized by businesses in terms of percentage of spend. Merchants enjoy accepting the purchase cards because payment can be received quicker, invoicing costs are substantially reduced, and government agencies and larger corporations have been known to give preferential treatment to businesses that are able to accept these cards and provide the necessary Level 3 data.

What most businesses do not know is that standard merchant accounts are not typically set up for Level 3 acceptance and not all providers of merchant accounts can offer Level 3 capabilities. If a merchant’s goods or services can be sold to government agencies or larger corporations, they are wise to get setup with a merchant account that can facilitate Level 3 processing. Level 3 processing is exclusively used in business to business and business to government environments.

Merchants should also be aware that when the appropriate information is included in a Level 3 purchase, they are rewarded with lower processing rates which can be as much as 1.00%. Evolve Systems has the experience and expertise to assist businesses in working with Level 2 and 3 processing as well as your e-commerce and website needs.

For information on how to assist your clients in processing at Level 3 rates, please contact us at Evolve Systems.

Share and Enjoy

  • Facebook
  • Twitter
  • Delicious
  • Digg
  • StumbleUpon
  • Add to favorites
  • Email
  • RSS
Posted in Credit Card Processing, e-commerce, Shopping Carts | Leave a comment

Making sense of social media networks: YouTube

When most people think of YouTube, they often think of music videos, short clips, and funny videos posted by friends. What businesses are learning however is that YouTube can be very beneficial to them for use by clients and employees alike! YouTube provides an accessible, low cost, user friendly platform for sharing videos and presentations with just about anyone. Here are several ways YouTube can be beneficial to your business!

1. Promoting new products. Sharing images and information on new products is great, but showing your products in action is one of the best things you can do. This is something you can get really creative with, or keep it simple and direct.

2. Employee training. YouTube makes it easy to offer ongoing training without cutting into productivity by rounding everyone up for seminars. Employees can watch presentations when it is convenient for them.

3. Client training and Frequently Asked Questions. If you offer a product or service, there is a good chance you will answer the same questions over and over. With YouTube, you can create a short video giving an in-depth answer and all you have to do is share the link.

4. Testimonials. What is better than someone loving your product or service? Someone telling other people they love your product or service! You can easily record testimonials and share them on your website or blog for prospective customers to see.

So there you have it- 4 new ways for using YouTube. If you are not sure where to start, YouTube has put together a Getting Started Guide! Check it out today and discover the usefulness of this great media platform.

Share and Enjoy

  • Facebook
  • Twitter
  • Delicious
  • Digg
  • StumbleUpon
  • Add to favorites
  • Email
  • RSS
Posted in Online Marketing, Video Technology, Web 2.0, YouTube | Leave a comment

Happy Thanksgiving!

Thank you to everyone for the past year. It has been awesome to work with all of you and to see your companies grow and prosper. As we work to the end of the year we wish you all the best, and hope that 2012 will be your best year ever!

Cheers!

Your Friends at Evolve Systems

Share and Enjoy

  • Facebook
  • Twitter
  • Delicious
  • Digg
  • StumbleUpon
  • Add to favorites
  • Email
  • RSS
Posted in Uncategorized | Leave a comment